Key Takeaways
There is an older generation who once said that Luxor and other 90s mega resorts commercialized and ruined Las Vegas. Never mind the fact that Las Vegas grew exponentially and the era was a success by most every measure, the "real" Las Vegas (commercial from the very start) was dead as far as their huffing-and-puffing was concerned. This opinion piece shows me that the younger generation, not young anymore, is now phasing into the stage of complaining about how things aren't what they used to be. This tune is an oldie. This piece is also lacking self-awareness in how effective these ads are. The Luxor Dorito has gotten as much publicity as the Sphere with nothing more than an old school, low-tech wrap. (The mountain thing at The Mirage would be great too if I only knew what it was and didn't have to look at the damn Beatles back there.) The fact that these ads are controversial, copied endlessly on social media, and used in this very piece, proves their effectiveness. The Dorito ads is funny, and whoever put it together knows they did a great job.
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